NPR SEO Assignment

This is an image of the exterior of NPR’s main headquarters located in Washington DC. Photo credit: Richard Roche. Image licensed under creative commons 

I analyzed NPR’s search engine optimization and keywords for a class assignment in my Public Relations Tactics II class. The analysis looks at keywords that NPR’s main website is using and their connections with other media organizations.

Part one of the paper looks at NPR’s relations in the media, business, government and community quadrants and analyzes the keywords that could be used to garner more traffic.

Part two of the paper analyzes social media posts by NPR on October 31, during the afternoon hours. I analyze the content for tone, it’s levels of engagement, and draw conclusions to why NPR’s content recieves the level of engagement that it does.

Additionally there is a link for the paper in it’s entirety.

To read my complete analysis paper, click here for the full paper.

If you would only like to read part one, click here.

If you would only like to read part two, click here.

All links are PDF files. If you don’t have Adobe Acrobat Reader,  you can download it for free here.
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